The 29th International Horticultural Congress | Sustaining Lives, Livelihoods and Landscapes | 17-22 August 2014
Back | Home > About Us > Logo & Theme

Logo & Theme

About our logo: Bouquet of Plenty


Water, shown in a gold colour to represent rain or liquid gold, dropping to the earth, and the earth returning to the crops to give them life. This yin/yan symbol encapsulates the balance between the land and the produce it yields.

Southern Cross / Wattle flowers

Wattle flowers are presented in the shape of the Southern Cross to tie in Australia and New Zealand. A successful logo should not be jammed pack full of icons and imagery, as it clouds the essence of your brands purpose. Being able to represent several aspects, whilst using less imagery is key to refining a clean and effective logo.

Icons Represented

About our theme: Horticulture – Sustaining Lives, Livelihoods and Landscapes

This theme has been chosen to highlight the unique potential of horticulture to impact broadly on the key issues of modern society – health, wealth and an improved environment. It is relevant to all, whether they are involved in research, extension, education, or servicing horticulture in production or amenity/environmental horticulture in developed or developing countries. Science that underpins progress against all three issues will be sought and featured at the Congress. By the year 2014, we anticipate there will be an even wider array of innovative science in progress against all three challenges.

Innovative approaches are already being developed in the Australasian science community. For example, the development of biocontrol and other ‘soft’ options to minimise the use of chemicals in horticultural production systems (Integrated Pest Management, Integrated Disease Management, Integrated Fruit Production) and to gain access to new markets continues. Bioremediation is being used to eradicate soil pollutants in degraded environments and the development of ’smart’ irrigation systems are improving efficient water use. These and other exciting new technologies are being applied through decision support tools for precision management of horticultural enterprises, leading to improved profitability and sustainability. Collaborative research networks have been coordinated throughout Australia to investigate the causes, consequences, and development of appropriate management of expanding salinity that has, among other things, impacted upon horticulture in the Murray-Darling river system. With a further increase in world population, a smaller cultivatable land area and a continued emphasis on environmental issues, the progress being made in Australasia will be of global significance by 2014.

The Australasian horticultural research community has been successful in making many significant contributions to horticulture by combining its own innovation with the latest information and technology from around the world, adapting it, and applying advanced technology to develop more efficient horticultural industries. The 2014 Congress in Brisbane will feature this approach based on advanced technology and adapting its application to other countries. This is consistent with the ISHS aim of promoting and encouraging research in horticulture and facilitating the scientific cooperation and knowledge transfer globally.